This project involved creating a video to demonstrate an app for geo-locational video recording. Besides the demonstration the video needed to show the way that the app interacted with the service provided by Routeshoot and the benefits to potential users. Shot in multiple locations (including from within a vehicle) and combined with bespoke animations, the final video was placed onto YouTube and embedded within the clients website.
Just a note to say thanks for the work you have done. We are all very happy with the video, and of the dozen or so people we have shown it to so far (including one potential client and our PR advisor) everyone else says it is good as well. Comments include, clean, clear, easy to understand – so all very positive, and we expect it to become a valuable part of our marketing collateral. Adam May – Director
A question from Nigel Wilkinson from WNW Design in Exmouth.
Question – “Can you stop related videos showing at the end of your YouTube video?”.
Ask Bitpod a question about video marketing
[learn_more caption=”Video transcript” state=”open”] How do you stop related videos from showing on YouTube videos after they’ve played? This is a question from Nigel Wilkinson from WNW Design. The simple answer to this is that on YouTube, you can’t. YouTube owns the site, it sets the rules, and it will show you after the video has played, any videos that it thinks are related to your video by keyword. It will also show down the right hand side all the time, any other videos that it thinks are related.
However, there is good news, because on your website, if you’re embedding your YouTube video, you can change this. When you use the “Share” tab on YouTube to get what’s called the embed code, by default, there’s a tick box underneath which says, “Show related videos after my video has played.” What you can do, is if you can untick this, it will change the code that you then use to embed the video on your website. And that means, when the video has finished playing, it won’t show any related, and possibly competitor videos.
So, thank you, Nigel, for that question.[/learn_more]
What are the top three things to do to maximise the SEO benefits of your video on YouTube?
This is a question from Lisa Vanstone from One Voice Media, and also the Exeter Chambers of Commerce.
So there’s three really important things you can do to help your video on YouTube.
The first is the title.
You need a very compelling title, something that people want to click on.
But you also need something that contains keywords. If you use the AutoComplete function on YouTube, and as you start typing in the search box, you’ll start to see other people’s searches that are popular.
Have a look at what’s relevant to your video and see what you can use here.
They need to contain some keywords.
The second is the description. Try and get a link quite close to the top of the description.
It needs to start with the HTTP bit, otherwise it won’t work.
And then underneath that you can put in some extra links, maybe to social media.
You can also put in a lengthy description, including keywords.
You can even put in the script of your video, if you have one.
The third thing to do is the tags. The tags are for keywords.
Think of any tags that you can to do with your videos.
It could be your brand, it could be your company name, it could be anything to do with anything within your video.
Make sure that you put the most important ones first.
These three things will probably do more for your video than anything else.
There’s plenty more you can do, but these are the three to get right.