Should you use auto play videos on your website?
A question from the recent Business Network South West seminar in Exeter.
Question – “Should you use auto play videos on your website?”.
Ask Bitpod a question about video marketing
I think generally, no.
Most people people would put a video on their home page.
When you visit a website, you wouldn’t expect a video to start playing. You might have your speakers turned up loud, it might make you jump.
So I think you’re going to upset people if you start a video playing when you haven’t requested it.
In most cases, you’re actually going to want to take people to a pop-up lightbox where you can show the video at a proper size, or a separate page anyway.
Now, I think the only time when auto play is acceptable is when you’re taking people to a page where the video is the only content, or it’s essential to the content.
In that case, I think it’s okay because people expect it.
So in general, I would avoid AutoPlay unless you’ve got a page where the video is the main item.