YouTube users are all rather excited about the new ‘One Channel’ design. If you are not already using this new look and feel, there is every reason to do so. At first, only a few channels had this new look. It was trial that was being run to see how it would work. Apparently it worked great, and it is easy to see why. The One Channel design is now available to everyone. If you haven’t started using it yet, then you definitely need to. Here are the top three reasons why.
1. You can make your own trailer
Non-subscribers are presented with your trailer video. If they like it, the idea is that they subscribe to your channel. Its that simple. With a well thought out and engaging video, you can easily increase the number of subscribers and your YouTube following will grow. Its a good idea to include a convincing ‘call to action’ at the end of your trailer. It is also sensible to keep it short and sweet.
2. Channel art
Another great thing about the One Channel design is that you can have your own unique channel art. This is what makes your channel different from others, and is essentially your YouTube identity. Channel art will be presented regardless of the browser or device used.
3. Get organised!
You can easily arrange your playlists and videos to display them in organised groups. This helps to make sense of videos and works well especially when chronologic order is not so relevant. Your YouTube home page can now be arranged in a format to highlight the videos and sets of videos that you want your visitors to find.
The One Channel design is not all about aesthetics. It is a neat design that takes your YouTube channel to the next level. It is user oriented and makes it much easier for your visitors and subscribers to view video content. It could not be any easier with this new design. There is also potential to hook in new subscribers, as well as let your subscribers’ access content from any device.