There is a lot of emphasis on the value of video marketing for business, however there are three very good reasons why you might keep clear from this kind of marketing.
1. Over emphasis on the product or service
Some of the worst online videos are those that go on and on about a product or service. These videos can be painful to watch. If this is the kind of video that you are looking to make, you are better off considering the alternatives. The best thing you can do in this case is to have a few points that make your product or service superior, and focus on these factors. Ideally, your sales video should not be more than 2 minutes long. Avoid long monologues about why your business is the best on the market, but instead focus on a few things that make your business unique and the benefits your solution brings.
2. If you haven’t planned your campaign
Online videos are not normally about just getting in front of a camera and talking about your business. You need to have a clear strategy in place before you can even think about creating a video to market your business. You also need need to have thought about whether to use YouTube or self-host your video. Find out which option will work best for your business and give you the most advantages. You need to know your target audience, what they need from you and what you wish them to do after they have watched your video. The idea here is to think beyond the actual making of the video.
And think about the long-term aspects of your video marketing campaign. What is the purpose of your video? How many views do you intend to get? How many of these could become clients? These are just some of the things you need to keep in mind before going ahead to make your online video.
3. If you don’t believe in video as a marketing tool
Video is more than a trend, it is already a massive part of the way people learn, shop, communicate and much much more. Choosing video because your competitors are or because you have been told to use it is not a great strategy. Without your understanding of what makes it work, your persistence to make it work and your passion to make it work well you will only get a small return from your effort.
These are three good reasons to stay away from using online video marketing in your business. If you feel confident that you have avoided these potential issues, then you can successfully introduce your business to new audiences worldwide.
If you are not of the opinion that online video viewing is transforming the face of television, then you might want to think again. More and more people today are choosing the Internet as a preferred way to view videos. The statistics are not entirely surprising, although worth looking at all the same. This has also changed the way businesses market their products and services through video today.
By 2020 Bell Labs, which is a research firm, predicts that TV viewership will be up 77% online in America alone. Research conducted to date supports this notion, as there is so far a decline in the number of hours that adults aged 18-24 spends watching terrestrial TV every week. This number has gone down by almost 2 hours weekly, and this time has been substituted with watching videos online.
This is a trend that is being seen throughout the world. For example, the number of online videos being viewed all over the world has increased 8 fold as of 2012. It seems that there is more demand than ever for online videos, and this demand will continue to increase in the coming years.
Why more videos online?
There are a number of factors that have lead to online video being preferred over traditional television content. The first is the increase in new technology to support this trend. Internet speeds have increased a great deal over the past decade or so. In addition to this, there are plenty of platforms that support viewing online videos. Services such as Blinkbox, Netflix and Google Play are just some of the platforms that have made it possible to view videos online and with ease.
There is also some convenience in online video viewing. There are plenty of devices that can support viewing TV programs online, and such hardware is relatively cheap and easy to come by. People can now watch their favourite programs online through mobile devices, laptops and tablets among other portable devices. Such devices have made it easy to watch videos on demand and on the go, a luxury that is not normally possible on the traditional TV set.
What this means for the future
Although it is impossible for some to entirely do away with the traditional television set, it is clear that there will continue to be more demand for online videos in the coming years. Most new TVs are now connected to the Internet to allow for on-demand viewing of videos. This means that we will also continue to see video advertising in the coming years in the same way that we have been used to television adverts. Still, the television set holds a special place in our daily schedule, and it will take more than a few portable devices to do away with it entirely.
There has been an explosion of online videos especially in the last couple of years, as more people are going online to watch videos. It therefore makes sense for any business owner to take full advantage of the opportunities presented by online videos. In this case, FAQ’s (Frequently Asked Questions) are a good way to promote a business. Though an online video format, it is possible to increase sales without necessarily marketing your product directly. Simply offering information to people can mean a turn-around in your profits.
Businesses don’t share information
Any search engine entry will confirm this for you. Most businesses are preoccupied with selling their product or service at the expense of offering people information that they really need to base their decision on. Research has shown that most people actually seek information online before making a decision on whether or not to make a purchase. It is possible for businesses to take advantage of this gap, and offer online users real information that is useful and relevant for their purpose. The most effective way to do this is through video FAQ’s.
FAQ’s on video
Most online visitors prefer videos to text. They are easier to digest, and the visual cues help to remember different aspects of the information being provided. Videos are more entertaining and easier to remember.
Video FAQ’s, also take a more personal approach to answering questions from clients or from potential clients. The viewer can put a face to the name, and this is bound to have a positive impact for the business. It shows that the business owner cares about their clients, and is taking an almost face-to-face approach to answering any queries that people may have on their niche. This builds trust and favour, and people seeking this information are more likely to make a purchase from you since they feel that they know you personally, and are confident in your abilities to offer exactly what they are looking for.
Boost search engine rankings
Videos answers are more likely to be visible online as opposed to videos that are directly marketed to a business. Google also normally ranks information higher than a direct sales approach video. You can therefore be sure that your video will have a higher chance of being seen online if it offers real solutions to real problems rather than taking an all-out sales approach.
A high quality FAQ video can be a great addition to a bigger online marketing strategy. People hate to be sold to directly, and are more interested in finding out solutions to problems that they face in their day-to-day lives. Once they have this information, they can make their own choice on whether or not to purchase your product. Most times, the decision will be in favour of your business, as they appreciate the time and effort that you have taken to solve their problems directly.