There is a lot of emphasis on the value of video marketing for business, however there are three very good reasons why you might keep clear from this kind of marketing.
1. Over emphasis on the product or service
Some of the worst online videos are those that go on and on about a product or service. These videos can be painful to watch. If this is the kind of video that you are looking to make, you are better off considering the alternatives. The best thing you can do in this case is to have a few points that make your product or service superior, and focus on these factors. Ideally, your sales video should not be more than 2 minutes long. Avoid long monologues about why your business is the best on the market, but instead focus on a few things that make your business unique and the benefits your solution brings.
2. If you haven’t planned your campaign
Online videos are not normally about just getting in front of a camera and talking about your business. You need to have a clear strategy in place before you can even think about creating a video to market your business. You also need need to have thought about whether to use YouTube or self-host your video. Find out which option will work best for your business and give you the most advantages. You need to know your target audience, what they need from you and what you wish them to do after they have watched your video. The idea here is to think beyond the actual making of the video.
And think about the long-term aspects of your video marketing campaign. What is the purpose of your video? How many views do you intend to get? How many of these could become clients? These are just some of the things you need to keep in mind before going ahead to make your online video.
3. If you don’t believe in video as a marketing tool
Video is more than a trend, it is already a massive part of the way people learn, shop, communicate and much much more. Choosing video because your competitors are or because you have been told to use it is not a great strategy. Without your understanding of what makes it work, your persistence to make it work and your passion to make it work well you will only get a small return from your effort.
These are three good reasons to stay away from using online video marketing in your business. If you feel confident that you have avoided these potential issues, then you can successfully introduce your business to new audiences worldwide.