Increase sales through online video FAQ’s


blog_increase-salesThere has been an explosion of online videos especially in the last couple of years, as more people are going online to watch videos. It therefore makes sense for any business owner to take full advantage of the opportunities presented by online videos. In this case, FAQ’s (Frequently Asked Questions) are a good way to promote a business. Though an online video format, it is possible to increase sales without necessarily marketing your product directly. Simply offering information to people can mean a turn-around in your profits.

Businesses don’t share information
Any search engine entry will confirm this for you. Most businesses are preoccupied with selling their product or service at the expense of offering people information that they really need to base their decision on. Research has shown that most people actually seek information online before making a decision on whether or not to make a purchase. It is possible for businesses to take advantage of this gap, and offer online users real information that is useful and relevant for their purpose. The most effective way to do this is through video FAQ’s.

FAQ’s on video
Most online visitors prefer videos to text. They are easier to digest, and the visual cues help to remember different aspects of the information being provided. Videos are more entertaining and easier to remember.

Video FAQ’s, also take a more personal approach to answering questions from clients or from potential clients. The viewer can put a face to the name, and this is bound to have a positive impact for the business. It shows that the business owner cares about their clients, and is taking an almost face-to-face approach to answering any queries that people may have on their niche. This builds trust and favour, and people seeking this information are more likely to make a purchase from you since they feel that they know you personally, and are confident in your abilities to offer exactly what they are looking for.

Boost search engine rankings
Videos answers are more likely to be visible online as opposed to videos that are directly marketed to a business. Google also normally ranks information higher than a direct sales approach video. You can therefore be sure that your video will have a higher chance of being seen online if it offers real solutions to real problems rather than taking an all-out sales approach.

A high quality FAQ video can be a great addition to a bigger online marketing strategy. People hate to be sold to directly, and are more interested in finding out solutions to problems that they face in their day-to-day lives. Once they have this information, they can make their own choice on whether or not to purchase your product. Most times, the decision will be in favour of your business, as they appreciate the time and effort that you have taken to solve their problems directly.

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