How to look and sound good in your business videos
Most people don’t really like to be in front of a video camera, especially when they know that the final video will be shown online. The stress of the event can lead to an unnatural performance and this can change the impact of the video. Although a professional presenter may be an option, the costs and lack of subject matter may still make you the best choice. The following tips can help you to perform better.
Properly format your script
When writing your script, make sure you write out all numbers as words, don’t use brackets, avoid abbreviations, spell out tricky words phonetically and keep adjusting it all as needed. You need to use many more commas in scripts, add one for every breath you take. Making script changes on the day is very time consuming and adds to the overall stress.
Know and practise your script
Even if you are using a teleprompter you need to know your script, ideally download a teleprompter app to a tablet and practise reading at least 10 times, preferably 20. Record your voice and listen back between each take. Adjust your script, the timing of the teleprompter and your inflection on various words for every practise run.
Add the human elements
There is a tendency to be serious and therefore rather dull when reading a script or pre-learnt lines. Reading is very different from natural conversation as there is concentration needed to convert written words to speech. Film your practise sessions and watch your body language and facial expressions, what can you do to add back the smiles and other human elements that make all the difference. If you need to, add notes in your script in capitals reminding you what to do.
Ask for honest feedback
Before the day, ask for some honest feedback on your practise sessions. Use this information to change your script, delivery and if needed the overall concept. Don’t be put off by any constructive criticism as this could save you time and money and help you to produce a better end product. You need good feedback and you need to be used to presenting in front of people.
On the day
Don’t let all your hard work to waste, try to remember each improvement and work with the production team to get your performance right. The first few takes will probably be as much for technical improvements (camera settings, lighting, sound etc), use these to warm up and prepare for your best take.
These tips should help you get the most out of your video presentations, have you acting naturally and save you time on the day.