Facebook takes on YouTube with new video section

Facebook is all set to test a brand new dedicated video section with the objective of creating a hub where people can go when they exclusively want to watch a video.  With the average smart phone user checking the site 14 times a day, Facebook is not only the reining champ of social media sites but it has become one of the most powerful marketing tools for businesses all around the world.

The new video section which will initially only be visible to a small number of users, will be accessed either via an icon at the bottom of the screen or within the favourites section.  The section will be populated with content that has been liked and saved by users, recommended by their friends and posted by pages they follow.  Initial stages will simply see the new tool suggesting clips for users to view, based upon previous activities  but there is also talk of a search function being added in the not too distant future.

The intention is to make the viewing of videos as simple as possible via the site with testing being carried out on a number of time saving details including a new floating window feature which will make it easier for users to multi task.

With the demand for online video being higher than ever, Facebook is stepping up and recognising the importance of providing an effective and user friendly platform for its users to use and share video content; in turn, encouraging them away from simply uploading links to the likes of You Tube. In an attempt to do so it has also expressed it’s intention to share revenue generated from associated advertising.

Facebook is now generating four billion video views a day.  ‘In a year or two from now, we think Facebook will be mainly video’, the platform’s advertising chief commented in September this year.

Whether Facebook’s battle plan to take on You Tube will be a success remains to be seen but it is clear that the channel is actively working towards it’s 1.4 billion users thinking of Facebook first when they want to watch videos.

In a Nutshell returns!

chairHere at Bitpod HQ we are really excited to be working on the relaunch of our popular In a Nutshell series.  Originally launched in 2013, In a Nutshell was set up to allow local business experts to share their knowledge and demonstrate their expertise through a series of short videos. Over 50 videos have been produced to date and have received over 46,000 views on our dedicated You Tube channel.  Feedback from the business community has been incredibly positive with many specialist videos leading to new contacts or paid work for our contributors.

The most popular specialist topic so far has been ‘Is Social Media Good or Bad’ by Ann Holman at Our Think Lab Ltd with a staggering 4,939 views.  Other popular topics include the future of eCommerce, how to write news articles and what is cash flow forecasting.

Funded by Bitpod, the project works on a referral basis; once contributors have created their video we ask them to recommend two local business experts who they feel may have specialist knowledge to share.

The main aim of the project is to connect local businesses by creating a sharing platform and enable them interact within the business community.  Plus it allows us to invite people to experience our in house studio and demonstrate what a fun & unique experience on screen filming can be.

Following it’s initial launch, In a Nutshell was put on hold for a few months whilst we searched for a new member of staff to manage the project and give it the full attention it deserved.  Now that we have that project coordinator in place, the sky’s the limit!

Watch this space for the first of our new batch of contributors, coming very soon….

Welcoming Sam

This month we have welcomed Sam, our talented cameraman, to the team.  Working alongside Alex, he’ll be showcasing his shooting skills in both our in house studio and at on location projects. samHis degree in Film & Screen Media should come in very handy!  For now, Sam is busy familiarising himself with the Bitpod studio and getting to know the team.  When he’s not behind the camera he’s a keen skateboarder and enjoys watching a good film at the cinema.