10 tips for writing a voice-over script

Writing a script for your voice-over is not always easy, especially if you have not done something like this before. Here are a few tips to help you plan the structure, write your script and read your voice-over.

1. Consider the length of your video. It is essential to be realistic with what you can and can’t say especially if you are working with a tight timescale. Divide the time into sections working on percentages to ensure each section is allocated a fair amount of time. Remember that your voice-over will dictate what shots can be shown so allow enough words (and therefore time) to show the corresponding footage.
2. List important content bullet points for each section ensuring  that the number of points is proportional to the time allocated. Working on 150-200 words per minute, decide how many words you will be able to say for each section.
3. Remember A.I.D.A. (Attention, Interest, Desire, Action). Consider using this format to help structure the introduction (Attention), content (Interest and Desire) and conclusion (Action) in your script.
4. Write a sentence or paragraph to cover each bullet point using the word count estimated above, if you already have brochures or leaflets, use these to offer guidance and ensure consistency with existing communications. Say each line out loud before you write it to make sure that you write a ‘speaking script’ rather than a ‘reading script’.
5. Read through your draft script making changes to ensure consistency, tone and overall impact.  At this stage it is good to get outside opinions to ensure that nothing has been left out, repeated or is out of balance with the other elements.
6. Practise reading your script aloud, ideally recording it with a mobile, computer or video camera (with the lens cap on). If you are going to be reading it yourself, focus on the ‘emotion’ in your voice as this will add conversational character to the recording and stop it from sounding flat and lifeless.
7. Adjust your script based on feedback, timing and the overall feel. If sentences are difficult to read or words difficult to pronounce, write them phonetically or consider changing them. Avoid jargon, lengthy sentences and too much consistency. Ask someone to listen and help with any potential problems.
8. Ask someone else to read the script to hear it from another perspective. Note any inflections they add or problems they encounter.
9. Print your final script in a clear font using double spaced lines (easier to write notes in), avoid staples and instead use a paperclip (so that pages can be separated when reading). Paper is noisy and can easily be picked up with a sensitive microphone.
10. Practise, practise and practise some more. The more familiar you are with the words, the better it will sound. As you start to memorise sections the better they will sound.

If you need any further help with your script we offer assistance as part of our packages. Alternatively if you wish to use a voice-over artist we can select a suitable professional voice to suit your requirements.

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