Blue Banana needed to produce a selection of piecing videos including an introduction to piecing to help give the public more of an understanding into the process of having a body part pierced. A few frequently asked questions had to be answered including is it hygienic? will it hurt and is it safe? A range of popular piercings were individually filmed to make short videos showing a quick demonstration as to how quick and almost pain free the procedure is.
Blue Banana have a large chain of shops all over the UK so we knew this was going to be shown to a very large audience of a certain age factor, their YouTube channel currently has over 2500 subscribers.
The main introduction video has had over 5000 views so far since it went live in July 2013 and the most popular piecing video is the naval piercing which has had over 9500.