What the client wanted
Devon Air Ambulance CEO Heléna Holt said: “As a Devon-wide charity, we knew not everyone could get to all the special events celebrating our 25th anniversary, so live streaming this demonstration was a great way of sharing something with everyone on social media.
“We initially decided to have a big screen showing live footage because we have done demonstrations at previous events and found that it can be hard for people who aren’t near the front to see what’s happening. Then we decided to use Facebook Live to put it out there for everyone.
“We knew Alex already because he had provided video training for some of our staff, so Bitpod was the natural choice. Alex very generously offered to do this at no cost to the charity.”
What we did
In advance of the event, we prepared additional media – including sound effects and a video showing how the air ambulance responds to an emergency call – to add realism and enhance the live stream.
On the day, we used multiple camera angles and close-ups to capture what was happening. Before and after the demonstration, moderated social media feeds were shown on the big screen, encouraging audience interaction.
“Everything on the day went perfectly, and we were really pleased with Bitpod’s expertise and their help with everything from creating graphics to liaising with the events company who provided the big screen,” said Heléna.