Posts from ‘Social media’
All the search engines have made it very clear that inbound links to your website are essential for good positions in the search results. The biggest problem that most site owners face, is that they see this as a massive task and simply concentrate all their efforts on Search Engine Optimisation (SEO) instead. In a way that is not totally wrong, as without proper page titles, good page copy and a decent technical structure, any… Read more
Once the initial excitement of Twitter has worn off, it is easy to ignore or simply forget to use it as part of your daily routine. If this is the case don’t worry, here are some quick tips to get you up and running again.
Before we jump into the list, it is worth remembering that Twitter is just a communication medium and therefore should be considered alongside any existing channels such as email/paper newsletters,… Read more
Traditionally (if such a word can be used when describing technology) all website assets would be hosted on your server as part of your site. By assets I mean files such as photos, videos, audio files and downloads. The reason for this strategy, is that it was an easy to manage, dependable solution, that kept you in control of your website content. More importantly, you did not interrupt the visitor experience with external links or… Read more
After the buzz and excitement of Social Media wears off PR and Marketing people are starting to ask a very simple question. Is my campaign working? This is an easy question to ask and a very difficult question to answer. Why, because Social Media success is not really that easy to measure. If you are a big organisation then usually the uptake is fairly quick, you may gain new followers/fans or you may simply divert… Read more
My mission this morning was to create a document outlining how one of our clients might adopt social media for their organisation. Like most documents I create, it started off all enthusiastic (i.e. an outline, aims etc) then I got to the tricky bit. How exactly do you tell someone to adopt social media?
If you are an avid follower of Internet technologies then this sort of thing is usually no problem. Chances are you… Read more
