What’s the best way to create client testimonials?

A question from Prue Deane of Accountancy Learning.

Question – “What’s the best way to create client testimonials?”.

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[learn_more caption=”Video transcript” state=”open”]

How to create a good testimonial or case studyWhat’s the best way to create client testimonials.

This is a question from Prue Deane.

I think case studies are a great way to make testimonial videos and the reason for this is because not only are you having a client who’s saying how amazing you are doing a job, but also your giving away extra information about the projects that you work on and how somebody might work with you, and this is really valuable information for a potential client.

Try to choose somebody that’s quite typical of the sort of work that you normally produce, because that way they will better relate to the project and how the success might affect them.

The other thing to think about with case studies and testimonials is to make sure that there short there to the point, and if you can try to prepare some questions.

Try and have your client answering questions not necessarily on camera like an interview, but ask them the questions in such a way that the answer contains the question, so a good way of doing this is to say tell me about at the beginning of every question and that way you’ll receive some really nice useful sound bites and video clips, that will make up the testimonial or case studies.

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Where should I put my video online?

A question from Dan Farrell-White, of Webformed.

Question – “When I’ve created my video should I host it on my website, should I host it on YouTube and should I share it on social media?”.

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[learn_more caption=”Video transcript” state=”open”]

Where should I put my video onlineWhen I’ve created my video should I host it on my website, should I host it on youtube and should I share it with social media?

This is a question from Dan Farrell-Wright.

And the answer really does depend on the type of video you made and why.

If your video is a brand awareness video then you really should host it with youtube.

Youtube is a massive community and they make it really easy to share.

If your video is about a product or service that you offer, it really needs to be placed and hosted on your website and this not only makes it easy for people to contact you or to take the next step, but also it means search engines can pick up the video easier and lead them directly to the page on your website.

Finally should you use social media to promote it, absolutely if you can use facebook, linkedin or twitter or any of the other social networks to promote your videos when its suitable then absolutely you should do it.

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What’s the best video editing software?

A question from Phil Roberts, St. Loyes Foundation.

Question – “What’s the best video editing software?”.

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[learn_more caption=”Video transcript” state=”open”] whats the best video editing software“What’s the best package to use to edit video, and how should I go about it?”

This is question from Phil Roberts from St. Loye’s.

It depends which computer you have. If you have a Mac, then already you will have iMovie installed. That’s quite a powerful piece of software.

You can upgrade to more expensive things, such as Final Cut and you can even use the Adobe Premier software as well, which has recently been ported across to the Mac.

If you’re using a PC, then you’ve got the choice of Adobe Premier Elements which is a cheaper version. Or again, Adobe Premier Pro.

And there are a number of other different packages from providers such as Corel, Sony and so on.

Essentially they all do the same thing, which is they allow you to import footage, to edit it into a sequence, and then export it, in this case, ready for the web.

Now, really, how you get the best out of it is all going to be down to your planning and your ability to tell a story.

If you’ve already produced a strong concept, then your editing really is just a continuation of this.

And really, it’s about keeping a pace, it’s about keeping viewers engaged, producing something that’s interesting but not too long.

Best not to get carried away with special effects or overbearing music. Just keep it simple, tell the story, make the communication, export it and get it online.

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