Benefits of embedding video in online training systems

A question from Shaun Durham, Crisp CPD.

Question – “Benefits of embedding video in online training systems”.

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[learn_more caption=”Video transcript” state=”open”] Benefits of embedding video in online training systems“What are the benefits of embedding video into online training systems, such as Articulate?”

This is a question from Sean Durham from Crisp CPD.

I think the benefits of embedding video into any online system, especially training systems, is the fact that it blends mediums together.

Not only do you have documents and photographs and diagrams, but you can also bring in the power of video, the speed that communication is conveyed, and the fact that you can show things rather than tell people.

And people relate to people very, very well, so it’s a great way of communicating points across.

I don’t know a huge amount about Articulate, but I do know that some of the online training systems use some fairly interesting diagrams and animations. I think adding video adds a sort of extra element of professionalism.

So it’s a great way of getting your message across to people in a way that supports your corporate brand.

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How to get good sound in your videos

A question from Jonathon Bosely, a professional photographer

Question – “How to get good sound in your videos”.

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[learn_more caption=”Video transcript” state=”open”] How to get good sound in your videos“How do I get good sound from my video?”

This is a question from Jonathon Bosley, and it’s something that people suffer from a lot when they’re making their own videos.

So first of all, have a look and see if your camera has actually got an external socket for a microphone. If it hasn’t, you’re going to be limited. Try and get the camera as close as you can to the subject, try and remove any distracting background noises, such as wind, background music, or any sort of humming that might be coming from anything.

If you can use an external microphone, buy one, get it close as you can to the subject. And do remember that cheap microphones won’t sound as good as the more expensive higher quality ones.

The other thing that you can do is to look at the different types of microphone that you have. I’m using a tie clip microphone here, which is great for this sort of scenario.

If you were recording multiple people, then you might have to use a different type of microphone.

Have a look around and see what you can get, ask what other people are using, try different microphones, and move the camera as close as you can to the subject.
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What makes a video shareable?

A question from Guy Arnold, Great or Poor

Question – “What makes a video shareable?”.

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[learn_more caption=”Video transcript” state=”open”] “What are the key aspects of a video that encourages people to promote and share it?”

This is a question from Guy Arnold.

And actually, this is all to do with how engaging and interesting your video is.

People often use the word “viral” but actually viral is something that you don’t choose.

Viral is something that happens, and it happens to the select few.

Most videos actually gain popularity and shareability because they actually focus on a topic. They tell a story or they provide some information that’s extremely relevant.

And they do it in a concise and interesting way.

So, really, it’s all about making sure that your video contains the right information, ot too much waffle, and is placed in the right places that allow people to share it.

So if your video is aimed at business use, then maybe a LinkedIn group might be a place to host it.

If it’s something that is more brand-based, maybe aimed at consumers, then somewhere like Facebook may be a good place.

Obviously you can put your video in all of these places, but it all takes time and effort to do right.

The other thing you really need to do is you need to bring people in to help you share and promote your video.

So maybe sending it to people that have asked a question or are interested in a certain product or service that you offer.

These people can act as advocates and really help to push your video out to the masses.
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