What the client wanted
The hospital wanted an impactful way to share lessons from its recent journey with others in the medical profession at a national conference.
Simon Blackburn, Yeovil Hospital’s associate director of communications, is a firm believer in using video to make complex subjects accessible.
“Our director of emergency care was really keen that we didn’t just stand up and talk through some slides with lots of data,” he said. “We wanted to bring our story to life and talk not just about the figures, but the people involved in making these changes a success. We thought we could do this by letting people tell their own part of the story.
“We do a lot of in house video, but where the project requires a much more professional production or we want to use infographics or animation to make data more engaging, we always call on Bitpod.”
What we did
We recorded interviews with key staff on location at the hospital, as well as footage illustrating their busy working environment.
Back at our studio in Exeter, we edited all this together into a narrative of just under five minutes, adding background music to give the video an upbeat feel and animated infographics to highlight key data. This was all done to a tight timescale to ensure the video was ready in time for the conference.